RevenueFlowAI-native GTM consultancy

We book qualified meetings with your buyers.

You pay per meeting that happens. That is the whole model. No retainer, no setup fee.

A managed service, not a tool. A person works every reply.

You pay for
Attended meetingsNot activity
Run by
RevenueFlowFour founders
Fernando Cao Ben Carden Hosun Chung Tim Carden
Four founders, not a call center.
200+ owner-run businesses since 2023
Kybora
Brightcove
Visbl
Power Metallic
Lone Rock
Expandly
Mayple Nextdoor Honor BuildOps Brava Juni Intellect RobotLAB
A sample of who we run outbound for.
RevenueFlow
Commercial proposal
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Who we are

The AI-native go-to-market arm for B2B SMB and mid-market companies.

Founded in 2023. The people you meet are the people who run the work. Measured on one outcome: qualified pipeline.

Fernando Cao Zheng
Fernando Cao Zheng
Co-founder · CEO
ex-Accenture Strategy. Consulting rigour, applied to go-to-market.
Ben Carden
Ben Carden
Co-founder · CRO
ex-Gartner. Enterprise sales, carried a quota.
Hosun Chung
Hosun Chung
Co-founder · COO
ex-investment banking. Runs operations.
Tim Carden
Tim Carden
Co-founder · CTO
Computer science. Builds the technology himself.
What we actually do
We build the system that generates your pipeline. Not a campaign. Not a list.
RevenueFlow
Who we are
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Why RevenueFlow

Three things almost no one else will put in writing.

7 days
Signature to live
One hour from you. Then we build and launch.
100%
Performance based
Per attended meeting. No retainer, no setup fee.
1 team
Founders stay on it
The people on this call own it. Nothing goes to a junior.
How it usually goes
How this works
You paid for activity. Numbers that were not meetings.
You pay for attended meetings. Nothing else.
The list was bought, so the copy was generic.
The list is built and verified for you.
Replies were handed back for you to chase.
An SDR works every reply to a booked meeting.
When it underperformed, nobody could say which part broke.
Results by segment, sender and channel. Data decides what scales.
Tool, hire, agency, or us?
A tool
Capability, not output. Someone still has to run it.
Paid either way
A hire
Salary, ramp and management before you know if it works.
Paid either way
An agency
Retainer up front. Replies handed back to you.
Paid either way
RevenueFlow
We run the whole system. You approve, you never operate.
Paid per qualified meeting
RevenueFlow
Why RevenueFlow
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The whole thing on one page

Seven days to live. Then one loop, running every week.

Your row is the short one. That is the point.

Day 0Kickoff
Days 1-6Build
Day 7Launch
OngoingReplies
OngoingMeetings
WeeklyLearn
RevenueFlowDoes the work
Capture the ICP and exclusions
Build the list, set up sending, write the copy
First cohort goes out
An SDR works every reply
Booked onto your calendar
Scale what converts
YouApproves only
One hour: ICP, exclusions, senders, tool access
Sign off the first message set
Nothing
Nothing
Turn up and take the call
Accept or reject the meeting
Your feedback rewrites targeting and copy every week.
How we scale
Nothing scales until it is proven small. We test in cohorts and back what books.
RevenueFlow
The engagement
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The process

Strategy, execution and reply management. All three are ours.

You operate none of it.

01 · Strategy
The right play for the right market
Six routes in. We test, then scale what books.
Direct offer
Creative ideas
Permissionless value
Event based
Conference based
Signal based
02 · Execution
List building, then outreach
Two channels only, worked into the same accounts.
Email LinkedIn No cold calling
  • List. Built to your ICP, every contact verified
  • Outreach. Email for coverage, LinkedIn for credibility
  • Copy written one to one, never templated
  • Your customers are excluded before anything sends
03 · Reply management
Every reply worked by an SDR
A person, not a bot with a calendar link.
  • Every reply worked, positive or not
  • Qualified against criteria agreed in writing
  • Booked straight onto your calendar
  • Most vendors just hand replies back
371campaigns run
1.38Memails sent
We know what works before your first email goes out. You are not the experiment.
Industries
we have run in
Corporate training and L&D Manufacturing and industrial E-commerce and DTC Financial services Technology and IT services Staffing and recruiting Aerospace and defence SMB and trade services
RevenueFlow
The process
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The craft · the list

Every list is built for you. Nothing is bought off a shelf.

What happens before a single message is written.

Sourcing
We map your whole addressable market, not a sample.
DiscoLikeProspeo
Enrichment
Decision maker identified, then confirmed against a second source.
Serper cross-checkProspeo
Verification
Every email independently checked. What we cannot confirm is held back, not guessed.
MillionVerifierProspeoFindymail
Suppression
Your customers, and anyone already contacted, excluded before launch.
Your exclusion listContact history
RevenueFlow
How we build the list
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The craft · the message

Same company, same day. One of these gets a reply.

What almost everyone sends
Quick question

×Hi {{first_name}}, hope this email finds you well!

×We help companies like {{company}} scale outbound with AI-powered lead generation.

×Are you the right person to speak to about this?

×Would you be open to a quick call sometime next week?

Nothing here is about them.
What goes out under your name
Second Rotterdam site

1Saw you opened the second Rotterdam site last month.

2Usually the sales team covers both territories on the same headcount.

3We book qualified meetings into territories like that, paid per meeting that happens.

4Worth fifteen minutes?

1 a real trigger · 2 the consequence in their language · 3 one line on us · 4 a small ask
How every message gets made
1
Read
Their site, their signals, the role
2
Angle
What changed, and why it matters
3
Draft
One account at a time
4
Check
Every claim verified
5
Send
Email and LinkedIn, timed to the signal
RevenueFlow
How we write
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Proof · ten published case studies

Ten markets. One operating system.

Every number comes from the live campaign systems and is published in full.

Brightcove
B2B Enterprise SaaS
Brightcove
Event-Driven Outbound
21
Qualified meetings
$1.26M+ pipeline before the event
Plays run
Cold email LinkedIn Calendar routing
Read the case study →
Visbl
B2B Fintech
Visbl
Cold Email + Reply Routing
64
Sales-qualified meetings
~50% one-call close rate
Plays run
ICP rebuild Deliverability Reply triage
Read the case study →
Lone Rock Leadership
B2B Professional Services
Lone Rock Leadership
Founder-led Outbound
$2.15M
Outbound pipeline
8 closed deals in Q4
Plays run
Founder content Signal targeting Cold email
Read the case study →
Power Metallic Mines
Capital Markets
Power Metallic Mines
Institutional Investor Activation
474+
Investor conversations
58.4% reply rate
Plays run
CEO content LinkedIn Cold email
Read the case study →
Expandly
E-commerce
Expandly
Cold Outbound
17+
Qualified conversations
Weeks to the first qualified lead
Plays run
Intent-led ICP Cold email Managed replies
Read the case study →
What it means for you
The system is what transfers. The first 90 days prove it on your buyers.
All ten, in full →
RevenueFlow
Proof
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The fine print, up front

What counts as a Qualified Meeting, decided before we start.

Agreed in onboarding. It is the only thing you are billed against.

A Qualified Meeting is:
  • The right kind of company. Geography, type and size you approve.
  • A decision maker. The roles you approve.
  • Someone who shows up. It counts when they attend.
It is not:
  • Not a warm body. Nobody pushed in to hit a number.
  • Not a no-show. We rebook them. You never pay for ghosts.
  • Not a promise they will buy. That half is yours.
Geography
United States, Canada
Company type
B2B SaaS companies
Company size
50 to 500 employees, $5M to $50M ARR
Decision-makers
CFO, VP Finance, Head of RevOps. VP and above.
Exclusions
Your existing clients, Your active partner accounts, Companies already in a live sales process
The definition
A Qualified Meeting is a meeting where the prospect attends and fits the agreed firmographic ICP criteria.
RevenueFlow
Qualified Meeting definition
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Commercial structure

What it costs. Nothing is charged before it is delivered.

Priced by the size of the company being booked. Bigger companies, harder meetings.

Band one
1 to 50 staff
$500
Per attended meeting
Band two
51 to 500 staff
$750
Per attended meeting
Band three
501 to 5,000 staff
$1,250
Per attended meeting
Band four
5,001+ staff
$1,750
Per attended meeting
The pool shrinks
Fewer companies fit, and those buyers get the most outreach. Fewer shots, so every one has to count.
The deal grows
Contract value rises with company size. The rate tracks what the meeting is worth to you.
What that rate buys
Targeting, list, copy, sending, every reply worked by a human, booking and reporting. Nothing else to buy.
No setup fee, no retainer. Billed monthly against meetings you accepted. No-shows and off-ICP meetings are never billable.
RevenueFlow
Commercial structure
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Your economics

What does a new client actually cost?

Put your own numbers in. Nothing is charged until a meeting happens, so this is the whole cost of acquisition.

Your deals
$
%
Headcount of the companies you sell to
Pay per attended meeting
Cost per qualified attended meeting$750
Meetings to close one client~5
Total acquisition cost per client$3,750
Margin per client after paying us$96,250
Return for every $1 spent$26.70 back
No meetings, no cost. The cost only exists when the output does. A month with no attended meetings costs $0.
$3,750
is the total cost of acquiring one client. At a 20% close rate it takes roughly 5 qualified attended meetings at $750 each to win a client worth $100,000.
RevenueFlow
Your economics
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Decision and next step

Approve the model and move into launch.

  1. Confirm the firmographic ICP
  2. Approve the pay-per-qualified-meeting structure
  3. Sign the agreement
  4. Complete the approved upfront payment
  5. Schedule kickoff
  6. Begin the first 14-day approval and build phase
What we need from you
The firmographic ICPOnboarding
Your exclusion listOnboarding
Sender identitiesOnboarding
Initial messaging sign-offOnboarding
Calendar and CRM accessBefore launch
Approve the model and we move straight into launch prep.
RevenueFlow
Decision and next step
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Appendix · how to compare

Comparing us with a tool, a hire, or another vendor? Ask all of us the same seven questions.

Cheaper is easy to quote. These are the questions that show what you are actually buying.

1
What exactly do you bill for: booked, attended, or accepted meetings?
OursAccepted and attended only. No-shows and off-ICP meetings are never billable.
2
What are the setup fees, retainers, tools I have to pay for, and minimum commitments?
OursNo setup fee and no retainer. Targeting, list, copy, sending, reply management, booking and reporting are all in the rate.
3
How much work does my team actually have to do?
OursAbout one hour to launch, then approvals. Strategy, execution and reply management are all ours.
4
How fast do you go to market from signature?
OursSeven days from signature to live.
5
How many accepted meetings and opportunities have you produced, and where can I see the numbers?
OursFull case studies with the numbers at revenueflow.com/case-studies
6
Do you hand the positive reply back to me, or book the meeting and rebook the no-shows?
OursAn SDR works every reply to a booked meeting, and we rebook no-shows.
7
What is the commitment period, and what am I still paying for if it stops working?
OursEvery term is in the agreement before you sign, and there is no retainer running underneath it. If the meetings stop, the billing stops with them.
The point
Run these past anyone you are comparing us with, then put the answers side by side. If someone answers them better than we do, take them.
RevenueFlow
Appendix · how to compare
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