RevenueFlowAI-native GTM consultancy

We book qualified meetings with your buyers.

You pay per meeting that happens. That is the whole model. No retainer, no setup fee.

A managed service, not a tool. A person works every reply.

You pay for

Attended meetingsNot activity

Run by

RevenueFlowFour founders

Four founders, not a call center.

200+ owner-run businesses since 2023

Mayple Nextdoor Honor BuildOps Brava Juni Intellect RobotLAB

A sample of who we run outbound for.

Who we are

The AI-native go-to-market arm for B2B SMB and mid-market companies.

Founded in 2023. The people you meet are the people who run the work. Measured on one outcome: qualified pipeline.

Fernando Cao Zheng

Co-founder · CEO

ex-Accenture Strategy. Consulting rigour, applied to go-to-market.

Ben Carden

Co-founder · CRO

ex-Gartner. Enterprise sales, carried a quota.

Hosun Chung

Co-founder · COO

ex-investment banking. Runs operations.

Tim Carden

Co-founder · CTO

Computer science. Builds the technology himself.

What we actually do

We build the system that generates your pipeline. Not a campaign. Not a list.

Why RevenueFlow

Three things almost no one else will put in writing.

7 days

Signature to live

One hour from you. Then we build and launch.

100%

Performance based

Per attended meeting. No retainer, no setup fee.

1 team

Founders stay on it

The people on this call own it. Nothing goes to a junior.

How it usually goes

How this works

You paid for activity. Numbers that were not meetings.

You pay for attended meetings. Nothing else.

The list was bought, so the copy was generic.

The list is built and verified for you.

Replies were handed back for you to chase.

An SDR works every reply to a booked meeting.

When it underperformed, nobody could say which part broke.

Results by segment, sender and channel. Data decides what scales.

Tool, hire, agency, or us?

A tool

Capability, not output. Someone still has to run it.

Paid either way

A hire

Salary, ramp and management before you know if it works.

Paid either way

An agency

Retainer up front. Replies handed back to you.

Paid either way

RevenueFlow

We run the whole system. You approve, you never operate.

Paid per qualified meeting

The whole thing on one page

Seven days to live. Then one loop, running every week.

Your row is the short one. That is the point.

Day 0Kickoff

Days 1-6Build

Day 7Launch

OngoingReplies

OngoingMeetings

WeeklyLearn

RevenueFlowDoes the work

Capture the ICP and exclusions

Build the list, set up sending, write the copy

First cohort goes out

An SDR works every reply

Booked onto your calendar

Scale what converts

YouApproves only

One hour: ICP, exclusions, senders, tool access

Sign off the first message set

Nothing

Turn up and take the call

Accept or reject the meeting

Your feedback rewrites targeting and copy every week.

How we scale

Nothing scales until it is proven small. We test in cohorts and back what books.

The process

Strategy, execution and reply management. All three are ours.

You operate none of it.

01 · Strategy

Three plays. 5,000 leads each

We test all three across the same market, then scale the winner.

Direct offer 5,000 leads

Creative ideas 5,000 leads

Conference campaign 5,000 leads

02 · Execution

List building, then outreach

Two channels only, worked into the same accounts.

Email LinkedIn No cold calling

List. Built to your ICP, every contact verified
Outreach. Email for coverage, LinkedIn for credibility
Copy written one to one, never templated
Your customers are excluded before anything sends

03 · Reply management

Every reply worked by an SDR

A person, not a bot with a calendar link.

Every reply worked, positive or not
Qualified against criteria agreed in writing
Booked straight onto your calendar
Most vendors just hand replies back

371campaigns run

1.38Memails sent

Each play gets a fair test. We scale only after 5,000 leads show us the winner.

Industries
we have run in

Corporate training and L&D Manufacturing and industrial E-commerce and DTC Financial services Technology and IT services Staffing and recruiting Aerospace and defence SMB and trade services

The craft · the list

Every list is built for you. Nothing is bought off a shelf.

What happens before a single message is written.

Sourcing

We map your whole addressable market, not a sample.

DiscoLikeProspeo

Enrichment

Decision maker identified, then confirmed against a second source.

Serper cross-checkProspeo

Verification

Every email independently checked. What we cannot confirm is held back, not guessed.

MillionVerifierProspeoFindymail

Suppression

Your customers, and anyone already contacted, excluded before launch.

Your exclusion listContact history

The craft · the message

A reusable template. A different business case for every prospect.

Reusable template

Subject: {{short, natural subject}}

Hi {{first_name}},

I spent time looking at {{company}} and put together three concrete ways to {{desired outcome}}:

1{{specific product + first market}}

2{{channel + localized offer}}

3{{fulfillment + compliance path}}

Same structure. Fresh research and ideas for every account.

Case-study winner: Expandly to BurleyInterested + booked

Subject: quick q

Hi Allison,

I spent a bit of time looking at Burley and put together 3 concrete ways to expand into the UK and EU:

1Launch a UK Shopify Markets storefront with GBP pricing, localized checkout, and duty-paid delivery around Bee and Encore X, then keep the opening catalog tight to kid trailers and strollers so returns and merchandising stay simple.

2Open Amazon DE for cargo and family transport, starting with Coho XC and Travoy, and pair listings with German-language product pages and compliance-ready images to reach riders who shop marketplace first.

3Route EU orders through a German or Dutch hub, add GPSR and EU responsible-person labeling for Bark Ranger and Tail Wagon, and localize returns routing and PDP copy so pet and kid shipments clear compliance smoothly.

This is where Expandly usually helps: localized Shopify storefronts, VAT and compliance, marketplace setup, returns, and 3PL fulfillment across UK and EU hubs.

Open to a quick conversation to see if we could do this for Burley?

Reply

“I'm interested in learning more about... EPR... [and] Amazon/Shopify integration.”

Meeting booked
48 hours later

The craft · conference play

The event creates the timing. The message asks for a quick hello.

Reusable template

Subject: {{event name}}

Hi {{first_name}},

I'll be at {{event}} on {{dates}} and wanted to reach out before the show.

I'm with {{company}}. We help {{buyer type}} {{specific outcome}}.

Would be good to {{grab coffee / stop by the booth}}. Worth a quick hello?

P.S. If this isn't a fit, just let me know and I won't follow up again.

Same words. The event list and timing create the relevance.

Conference winner: Amazon agency to food brands1 in 94 positive

Subject: Summer Fancy Food

Hi {{first name}},

I'll be at Summer Fancy Food in NYC June 28-30 and wanted to reach out before the show.

I'm with [the agency]. We help food and CPG brands get more out of Amazon, whether it's already a channel for you or still on the to-do list, through better listings, ads, and channel strategy.

Would be good to stop by {{company}}'s booth with a couple of ideas. Worth a quick hello?

P.S. If this isn't a fit, just let me know and I won't follow up again.

Reply

“You are welcome to stop by our booth. Monday or Tuesday works best.”

18 positive replies
1,695 sent

The craft · direct offer

The offer is clear in sentence one. The risk reversal earns the reply.

Reusable template

Subject: {{short question}}

Hi {{first_name}},

Quick question. Could we {{specific result}} for {{company}} on {{risk-reversed model}}?

We {{how it works}}, and you only pay when {{result}}. No {{upfront cost / retainer}}.

Worth a quick chat?

P.S. If this isn't a fit, just let me know and I won't follow up again.

One offer. One proof point. One clear risk reversal.

Direct-offer winner: hotel channel partner1 in 182 positive

Subject: quick question

Hi {{first name}},

Quick question. Could we run Airbnb and Vrbo for {{company}} on a pure commission basis?

We build and run the whole channel, and you only pay a commission when it produces a booking. No upfront cost and no retainer.

It runs on your existing systems, so there is no extra work for your team.

A named resort group grew Airbnb bookings 60% with us after running it in-house.

Worth a quick chat?

P.S. If this isn't a fit, just let me know and I won't follow up again.

Reply

“That sounds interesting. I'm open to chatting about it.”

16 positive replies
2,906 sent

Proof · ten published case studies

Ten markets. One operating system.

Every number comes from the live campaign systems and is published in full.

Industry Target market

B2B Enterprise SaaS

Brightcove

Event-Driven Outbound

21

Qualified meetings

$1.26M+ pipeline before the event

Plays run

Cold email LinkedIn Calendar routing

Read the case study →

B2B Fintech

Visbl

Cold Email + Reply Routing

64

Sales-qualified meetings

~50% one-call close rate

Plays run

ICP rebuild Deliverability Reply triage

Read the case study →

B2B Professional Services

Founder content Signal targeting Cold email

Read the case study →

Capital Markets

Power Metallic Mines

Institutional Investor Activation

474+

Investor conversations

58.4% reply rate

Plays run

CEO content LinkedIn Cold email

Read the case study →

Qualified conversations

Weeks to the first qualified lead

Plays run

Intent-led ICP Cold email Managed replies

Read the case study →

Global E-commerce

Mayple

Relationship-led Outbound

$250K

Annual closed-won revenue

15 meeting-ready leads in nine days

Plays run

Account mapping Cold email

Read the case study →

Modeled gross pipeline

Month one, on a verified $60K ACV

Plays run

ICP build Cold email

Read the case study →

Hospitality Technology

$49K first-year pipeline in under 30 days

Plays run

Founder content Cold email

Read the case study →

Amazon Growth

Beacon Commerce

Event-Driven Outbound

$108K

Modeled gross pipeline

35-day time to value, from 1,700 accounts mapped before the show

Plays run

Event targeting Account mapping Cold email LinkedIn

Read the case study →

6.48% unique reply rate on touch two

Plays run

Cold email LinkedIn

Read the case study →

What it means for you

The system is what transfers. The first 90 days prove it on your buyers.

All ten, in full →

The fine print, up front

What counts as a Qualified Meeting, decided before we start.

Agreed in onboarding. It is the only thing you are billed against.

A Qualified Meeting is:

The right kind of company. Geography, type and size you approve.
A decision maker. The roles you approve.
Someone who shows up. It counts when they attend.

It is not:

Not a warm body. Nobody pushed in to hit a number.
Not a no-show. We rebook them. You never pay for ghosts.
Not a promise they will buy. That half is yours.

The definition

A Qualified Meeting is a meeting where the prospect attends and fits the agreed firmographic ICP criteria.

Commercial structure

Price per meeting, set by what a meeting is worth.

Ask the client for two numbers. Set the sliders, then press Enter to reveal the price.

Lifetime value of a customer $50,000

Total revenue from a typical customer over the whole relationship.

Close rate from a qualified meeting 10%

Out of 10 qualified first meetings, how many become customers?

The price appears only after both assumptions are agreed live.

Price per qualified meeting

Ready to calculate

Agree the lifetime value and close rate first. The number is revealed live, never before the call.

Price per qualified meeting

Hidden

Charged only when the qualified meeting takes place. Nothing up front beyond the refundable deposit.

Back for every $1 spent

Hiddenfor every $1 paid to RevenueFlow

What a meeting is worth

Hidden

Price per meeting

Hidden

Meetings to win a client

Hidden

Cost to win a client

Hidden

Gross margin after RevenueFlow

Hidden

Before we build · your offer

Five questions that make your offer work harder in cold outreach.

The same list books more meetings behind a stronger offer. Your answers decide which plays we run first.

1

Can you tie what you sell to more revenue or lower cost?

WhyA number the buyer can picture, or a benefit they feel every day, is what earns a reply from a stranger.

2

Do you have a way to take the risk off the buyer?

WhyA money-back promise, a guarantee, commission-only or performance pricing. It removes the reason to say “not now”.

3

What could you change to make saying yes easier?

WhyA smaller first step, a pilot, a faster start or a bonus. A lighter first yes gets more first meetings.

4

Do you have something valuable you can give away?

WhyA benchmark, an audit, a report or a tool. Something worth having even if they never buy opens doors a pitch cannot.

5

Are you open to events where we build demand before you arrive?

WhyWe book meetings with the buyers attending the conferences in your market, before the event. Say yes even if you are not sure you will go: if you cannot make it, the meeting moves to a call and still lands in your calendar.

Decision and next step

Approve the model and move into launch.

Confirm the firmographic ICP
Approve the pay-per-qualified-meeting structure
Sign the agreement
Complete the approved upfront payment
Schedule kickoff
Begin the first 14-day approval and build phase

What we need from you

The firmographic ICPOnboarding

Your exclusion listOnboarding

Sender identitiesOnboarding

Initial messaging sign-offOnboarding

Calendar and CRM accessBefore launch

Approve the model and we move straight into launch prep.

Appendix · how to compare

Comparing us with a tool, a hire, or another vendor? Ask all of us the same seven questions.

Cheaper is easy to quote. These are the questions that show what you are actually buying.

1

What exactly do you bill for: booked, attended, or accepted meetings?

OursAccepted and attended only. No-shows and off-ICP meetings are never billable.

2

What are the setup fees, retainers, tools I have to pay for, and minimum commitments?

OursNo setup fee and no retainer. Targeting, list, copy, sending, reply management, booking and reporting are all in the rate.

3

How much work does my team actually have to do?

OursAbout one hour to launch, then approvals. Strategy, execution and reply management are all ours.

4

How fast do you go to market from signature?

OursSeven days from signature to live.

5

How many accepted meetings and opportunities have you produced, and where can I see the numbers?

OursFull case studies with the numbers at revenueflow.com/case-studies

6

Do you hand the positive reply back to me, or book the meeting and rebook the no-shows?

OursAn SDR works every reply to a booked meeting, and we rebook no-shows.

7

What is the commitment period, and what am I still paying for if it stops working?

OursEvery term is in the agreement before you sign, and there is no retainer running underneath it. If the meetings stop, the billing stops with them.

The point

Run these past anyone you are comparing us with, then put the answers side by side. If someone answers them better than we do, take them.